Collingwood Blues
2020-2022
Creating a Championship Formula
After the 2019/2020 season, the OJHL Jr., A hockey club, rebranded from the Colts back to the beloved Blues name. Strobe Creative signed on with the team to facilitate the rebrand, manage the Blues' social media accounts, coordinate marketing and media campaigns with local TV & radio stations, maintain the official team website and develop a player recruitment website to attract new talent.
Challenge
After a significant rebrand, determine a visual identity for the team and implement the design language across marketing materials, including social media content. Create an effective content strategy for the team that is engaging and informative for fans. Position the Collingwood Blues as a league leader in content creation and an advocate for the community of Collingwood, Ontario.
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