In 2018, Strobe started working with the Downtown Woodstock BIA to implement a social media strategy focused on engagement. The effective strategy expanded the partnership to include social media management and content creation for digital and traditional marketing platforms. During the pandemic, Strobe overhauled the BIA website with a fresh design, new functionality for consumers and a dynamic business directory with multiple search filters. The Downtown Woodstock logo was reworked by a Strobe designer to include "BIA" to reposition the brand identity of the organization.