COLLINGWOOD BLUES
Social Media & Marketing Strategy
Industry - Junior Hockey
CREATING A CHAMPIONSHIP FORMULA
The Collingwood Blues are a premier Junior A hockey team competing in the Ontario Junior Hockey League (OJHL), recognized for developing elite players and building a strong connection with their community. As the organization continued to grow both on and off the ice, they wanted to strengthen their digital presence and create content that would resonate beyond their local fan base.
Strobe partnered with the Collingwood Blues to develop a content strategy focused on capturing and sharing the moments that define sport. By combining timely storytelling with high-impact social media content, the organization expanded its reach beyond regional audiences, culminating in a highlight goal that was shared by the NHL and introduced the team to hockey fans across North America.
Sometimes, one memorable moment is all it takes to reach an entirely new audience.
The Collingwood Blues needed to expand their digital reach and increase visibility beyond their immediate market. The goal was to create content that could perform locally while also reaching wider hockey audiences.
THE CHALLENGE
WHAT WE DID
We focused on high-impact, shareable content moments designed to travel across platforms — particularly highlight-driven video content that could resonate beyond the team’s core audience.
THE RESULT
A HIGHLIGHT GOAL WAS SHARED BY THE NHL
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Significant spike in reach and engagement
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Expanded visibility outside regional hockey audiences
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Exponsure on local CTV News Barrie
THE OUTCOME
The Collingwood Blues achieved exposure well beyond their league with a single piece of content that resonated internationally.
PROOF THAT ONE MEMORABLE MOMENT CAN OUTPERFORM AN ENTIRE CAMPAIGN