EDM WEEKLY PODCAST
Podcast Growth & Marketing Strategy
Industry - Music
FROM NICHE PODCAST
TO GLOBAL AUDIENCE
EDM Weekly is an electronic dance music podcast dedicated to connecting listeners with the latest music, artists, and stories from the global dance music community. In an increasingly competitive podcast landscape, the challenge wasn't simply creating great content—it was building an audience that would discover, return to, and share the show.
Strobe partnered with EDM Weekly to develop a long-term digital strategy focused on audience growth, platform optimization, and content positioning. By creating a memorable experience for listeners and consistently strengthening the podcast's digital presence, EDM Weekly evolved from a niche show into one of the most recognized electronic music podcasts in its category, reaching listeners worldwide.
EDM Weekly aimed to grow from a niche electronic music podcast into a wider,
more recognizable platform within the global EDM community.
The challenge wasn’t content creation — it was distribution, positioning, and long-term audience growth.
THE CHALLENGE
WHAT WE DID
We developed a digital growth strategy focused on audience retention, platform optimization, and content positioning. The goal was simple: make the podcast easier to discover,
easier to return to, and more likely to be shared.
THE RESULT
530,000+ TOTAL DOWNLOADS
-
#1 Apple Podcast Ranking (Music Commentary)
-
Sustained audience growth across platforms
THE OUTCOME
EDM Weekly evolved into one of the most recognized EDM podcasts in its category, reaching listeners globally and building long-term audience loyalty.
A niche show became a reference point in its space.
Because when content is positioned correctly, audiences don’t just listen — they return.
AN UNKNOWN EDM FAN JOINED HIS TIËSTO, ARMIN VAN BUUREN, HARDWELL, & AVICII
AMONG THE TOP EDM PODCASTS IN THE WORLD