Are you trying to decide between creating and managing your Facebook ads or having an agency do it? Let us give you some reasons why a Facebook Ads agency can take your advertising budget further.
Many people might make Facebook Ads management look easier than it actually is, while some business owners feel things are as simple as boosting a post. However, the advice out there could be making your workload easier at the expense of profitability and performance.
In this article, we will discuss 5+ reasons why an agency can provide you with more insightful reporting and performance than what you can get working on your own. If you are interested, you can also check our advertising services to get your brand on Facebook, Instagram, Google, and YouTube.
Reason #1: Analytics Can Be Daunting
The real magic of Facebook Ads, compared to offline media, is that you can track the results of each campaign and its impact on revenue. However, to reap the benefits of data, you will need to do a lot of work beforehand.
If you are not comfortable modifying the source code of your website, setting up Google Analytics and the Facebook Pixel can be confusing. Additionally, depending on what you sell and the goal of your ads (sales vs lead, for example), you might want to set micro-conversions, calculate your conversion values, and much more- all this takes an effort and time!
Reason #2: Might cost you less than an employee
According to labour market data from Indeed.ca, a Facebook Ads Manager
in Canada earns an annual income of $56,254/year- or $4,689/month.
With agencies usually charging about 10% of the monthly ad budget for advertising fees, you would need to spend close to $47,000 per month to justify hiring your own ad specialist! Even once you are past that point, the other benefits of hiring an agency will greatly offset those of hiring a new employee.
Reason #3: Do You Understand Your Data?
Frequency, CPC, Click-to-lead rate, and 60 more metrics. Do you know what they mean? I am not saying you should never learn about these metrics- in fact, you should-, but learning about data takes away time you could use in other business areas.
When working with a partner like us to manage your ads, we can report to you the data that is useful for your business and explain to you the story behind the numbers. Moreover, we have the expertise to use these metrics as a diagnostic tool to identify areas of improvement and keep running your ads efficiently.
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Reason #4: Past Experience Is An Advantage
Agencies have past and current campaign performance data they can leverage to better predict performance and cost. This gives us an advantage over you, as we can estimate with higher accuracy what you will need to spend to achieve your desired results and cut back experimentation costs to some degree.
Additionally, our agency has created a set of best practices and procedures that allow us to keep consistent quality and replicate past success. We have a repertoire of tactics that we can implement on behalf of your business as we chase together campaign success and profitability.
Reason #5: You Need Fresh Creatives Constantly
If you want to keep your conversion rates up and other metrics healthy, frequency is something you want to be constantly checking. As the graph above shows, after a certain frequency your ads will achieve similar results for the same cost.
To keep frequency in the right levels, you will need to switch up your creatives- that is, the ad images or videos- often. Changing your creatives will ensure that people don't get bored or annoyed by your ads, which will likely benefit your performance and drive better incremental impact.
Nonetheless, all of this marketing material needs to be produced by somebody, and good marketing material takes tons of time to produce. If you choose an agency, someone else will spend that time for you!
Reason #6: Writing Copy Can Be a Lot
Copywriting is much harder than simply writing. Keeping your text concise, engaging, and interesting enough to get your client to buy can be a very interesting, time-consuming challenge.
On top of that, consider the technical specifications each type of ad has (display vs search vs shopping), and you will quickly realize that sticking to 30 or fewer characters can be more frustrating than you expected! Save your energy for something else and hire an expert agency instead.
Reason #7: Good Agencies Want to Keep You
Last but not least, good agencies will work themselves off to keep their clients. It is you, our clients, who allow us to pay for our employees and other business expenses. And to be honest, if the client-agency relationship is like a marriage in the land of marketing, wouldn't you expect your partner to constantly have your best interest at heart?
For a great agency, efficient and effective campaigns mean higher customer satisfaction, which in turn means you will stick around with us longer because we have earned it! Sounds cliché, but your success is ours.
It is Time to Reach Your Business Goals!
You have a vision for your business in mind and knowledge of what you do like nobody else. Now add in the mix our business expertise and creative drive and we can create together a winning formula!
If you are ready to take the leap or would like to ask some more questions about us or our services, feel free to fill out our contact form- It will be our absolute pleasure to reach out to you.
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About The Author
Camilo is a creative mind that is passionate about photography, videography, content creation, and digital advertising. He has experience in growing a YouTube audience from scratch, editing videos and photos, using camera equipment, and creating successful search engine and social media marketing campaigns for a variety of clients.
About Strobe Creative
Strobe Creative is a Canadian digital marketing agency providing website, social media management and advertising services to businesses worldwide. We work collaboratively with ambitious businesses to develop paradigm-changing digital strategies.
Your business expertise + our creative drive: a winning formula.